What is Link Building?

A link or a hyperlink is a one way clickable text string or a graphic that on clicking takes the user to a different page or a section on a same page.

The process of creating hyperlinks for a website from other web properties is called link building.

Link building is an important aspect of any SEO strategy. It is a vital activity since search engines sometimes judge the popularity of your website from the number of links that point to it. Simply stated, your websites are reckoned as good ones by the search engines if more and more websites offer a link to your website. Link popularity gels well with the search engine algorithms and spiders give due consideration to it while assigning your website a Page Rank (PR). As a matter of fact, search engines consider Link Popularity as a kind of validation of the fact that your website is good.

However, search engines give due consideration to the popularity and quality of the website that carries your links. Remember, no matter how clever you are, the search engines are smart enough to detect any link spamming attempted by you. The bottom line is that it's not just the number of links, but the qualitative worth of the links, the search engines are concerned with.